We’ve all been there. You’re standing in the aisle of a store (or scrolling frantically on your phone), staring at a budget, trying to find a gift that doesn't scream "I bought this last minute." The struggle to find beauty gifts under $40 that actually feel special is real. For years, the "affordable" beauty category has been plagued by chalky eyeshadows, drying lipsticks, and packaging that feels flimsy. If you are shopping for a beauty beginner or a close friend, you want

The notification pings: "Zoom in 5 minutes." Don't panic. We have the ultimate guide to Quick Holiday Makeup Hacks. Learn how to use serum foundations, monochromatic color, and strategic highlighting to create a flawless, vegan festive look in under 300 seconds.